REMEMBERING MOMENTS AS THEY HAPPENED
One of the most successful entrepreneurs in the automotive world, Robert “Bob” McKee writes about his incredible journey in “What a Ride: From Boardwalk to Boardroom – A Hustler’s Insights into Business and Life”. From a youth spent running gaming booths along the Jersey shore to building Autogeek and McKee’s 37 into some of the most respected brands in the business, this informative and entertaining book discusses all the triumphs and travails he experienced over the years including his work with motoring luminaries like Barry Meguiar, Wayne Carini, Dennis Gage, Mike Phillips, AJ Janic and Cristy Lee. Filled with important lessons about business and life, this is one autobiography that is certain to please gearheads of all ages.
RELIVING THE MOMENTS VISUALLY
Like the old saying goes, a picture tells a thousand words, click on any of the images below and take a cruise down memory lane to see Bob’s story come to life with pictures and videos.
“A natural born salesman to his inner core, Bob could sell anything to anybody. His sense of timing and wording and opportunity knocking is a force to be reckoned with. Add to all that, his work ethic that took him beyond his peers and set the pace for everyone working for him was without compromise.”
“Bob’s early experience as a successful boardwalk barker gave him keen insight into human nature. He later parlayed this into savvy marketing and product positioning to turn the relatively simple task of washing and waxing a car into the science of detailing. This led to the creation of Autogeek, and the world is a shinier place for it!”
“Bob and I share similar beginnings in life growing up on the Jersey shore with nothing but big dreams and a drive to succeed, so needless to say we have a lot in common. It has been great getting to know Bob and his story over the years, and I know everyone that reads “What A Ride” will benefit greatly.”
“It’s hard to imagine the success I’ve achieved without Bob’s influence. He has the rare ability to share his experience and, at the same time, articulate ideas so you can reach and exceed your own goals. Time is more valuable than money, and he freely and generously gave of his time to mentor and teach me. Now he’s giving it to you… so get ready for the ride of your life in What a Ride.”
BUSINESSES & BRANDS – Past and Present
